Positive Visibility
Increased Interactions
= More Customers
The United States has 36.2 million small businesses as of 2025, according to the SBA. These businesses employ nearly half the private sector workforce and create the vast majority of new jobs each year. In that 36 million, the vast majority of American businesses are genuinely small. Not companies with 200 employees; small shops, solo practitioners, and owners with a handful of employees doing the work themselves.
BuzzAround understands this and has built advertising programs that work for our small businesses. Standing out requires deliberate effort. When thirty-six million businesses compete for customers, the businesses that invest strategically in reaching customers gain advantages that compound over time. BuzzAround e-newsletters provide space to bee seen surrounded by positive messaging. Our readers recognize your business supports their community efforts; associating positively with your brand.
Data and Marketing Opportunities: We provide Run Reports to show how many viewers your ads had and clicked through. We also create promotional opportunities to provide more visibility and personalized introductions to new prospective customers.
BuzzAround understands the small business landscape, and has developed smart advertising programs to fit in your budget AND reach customers geographically close to you. We offer marketing and competitive positioning. Our solutions are built for your size!
Positive Visibility
Increased Interactions
= More Customers
To bee competitive, small businesses need to invest in visibility beyond referrals. Word of mouth matters, but it has structural limits. Advertising strategies expand the top of the funnel, bringing in customers who never would have found you through referrals alone.
BuzzAround works for both bricks and mortar and e-commerce platforms.
What experts are saying:
The SBA’s Deputy Chief Counsel noted in the 2025 Small Business Profile release: “Small businesses continue to be the accelerator of the American economy. Small businesses fuel economic growth, job creation, and supply chain resiliency across the country.”
Bureau of Labor Statistics analysis confirmed that small businesses “continue to outpace large businesses in job creation,” with small firms responsible for over half of net new jobs in recent years.
Approximately 5 million new businesses are formed annually in the United States. Of the businesses that do become active, according to Bureau of Labor Statistics data, approximately 80% survive their first year.
By year five, roughly half have failed. By year ten, approximately 65% have failed.
The average small business spends approximately 7-8% of revenue on marketing and advertising. While many small businesses spend almost nothing on paid advertising, relying entirely on referrals, they are more often the ones that fail. Businesses actively pursuing growth typically allocate 10-15% of revenue to marketing.